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by THE CANBERRA TIMES | 28 March 2022

Yootropics Brain is the first and ONLY ‘whole-brain’ and non-stimulant nootropic to be listed the Australian Register of Therapeutic Goods (ARTG) in Australia and is the result of extensive research by dedicated neuroscientists with a deep knowledge of cognitive functionality.

The unique formulation targets multi pathways of the brain and is scientifically proven to evaporate brain fog by enhancing energy levels, boosting focus and optimising adaptation to stress. Yootropics Brain is a ‘whole brain’ nootropic scientifically proven to optimise cognitive performance as well as long-term brain health.

A recent Harvard study estimates 22-32 percent of patients who suffered COVID-19 still have brain fog as part of their infection, particularly in cases of ‘long-COVID’. Dubbed as ‘pandemic brain fog’ by media around the world and, while not an official condition, there have been many reports of people feeling more distracted, unable to focus and feeling more easily overwhelmed than usual.

What is brain fog? When COVID hit, the term 'brain fog' suddenly received huge media coverage for the fact that many people started to have trouble concentrating, feeling motivated, and struggling with memory and decision making. This feeling of having a 'foggy' brain quickly became the term that was attached to this phenomenon. 

Brain fog is caused by stress, changes in medications, changes in sleep, and now COVID, with a growing concern attached to long-COVID.

So, how do you get rid of brain fog? This is a difficult question to answer as it really boils down to the individual and the individual circumstances. But, here are some confirmed steps that will definitely promote a much clearer mind. Quality sleep, manage your stress, strengthen your cognitive activities, and land on a healthy diet. Getting into the detail here is outside the scope of this article - but there is a huge amount of material on the net that you can access. The other global trend in improving memory and focus, has been nootropic supplements that are backed by science and proven to cut through brain fog effectively.

In many cases, brain fog can last only a couple of weeks, but increasing this timeframe is increasing making it more important to get all the basics of healthy living in order and look into the right nootropic formula that best suits you. This is the basis of a cure for brain fog, however If brain fog persist it's important to seek independent health advice, as it can be fixed and you can get back to your clear-thinking self. 

Aussie start-up Yootropics was created by Nick Austin and Ted McGill and was launched to lead the Australian market in premium nootropics. Brain is the first in their range. Soon to launch Calm (will calm the mind and get you ‘in the zone’), and Focus (heightens cognitive performance to give you that ‘ninja-like’ edge).

Nootropics have been used for years by Silicon Valley execs wanting to get that edge, but what are they?

Think of them as a multi-vitamin for your brain that can be tailored to optimise specific cognitive functions from speed to recall, learning, memory to overall brain health. Nootropics refer to a group of drugs and supplements that aim to improve cognitive functions in healthy individuals. Nootropics work through various mechanisms in the brain, by increasing neurotransmitter release or modulating the release; modulating transmitter receptor sites; modulating neurotransmitter enzymes; influencing neuro-inflammation in the brain; reducing oxidative stress, and acting as precursors to various neurotransmitters.

What is a nootropic stack and what’s in Brain?

A nootropic stack is simply a combination of nootropics packaged together, typically in a capsule or tablet. A stack is a customised selection of nootropics that are tailored to enhance cognitive domains of the highest importance. These may be alertness, speed of recall, creativity, processing speed or a combination of these.

The active ingredients in the Brain stack include:

  • Salvia officinalis (sage),

  • Bacopa monnieri (water hyssop)

  • Mecobalamin (co-methylcobalamin)

  • Pyridoxine hydrochloride

  • Levomefolate glucosamine (levomefolic acid)

  • Panax ginseng (ginseng)

  • Rhodiola rosea

  • Pinus pinaster (cluster pine)

  • L-Tyrosine

  • Cordyceps sinensis (caterpillar fungus)

  • Ubiquinol-10

  • Zinc amino acid chelate.

Between them, these ingredients have supporting scientific evidence that shows they improve mental alertness and cognitive performance, support focus and energy levels, enhance learning ability, memory recall and increase attention span. They also have been scientifically proven to reduce cognitive fatigue, reduce free radicals formed in the body and enhance how the body adapts to stress.

The Yootropics Brain Performance Team

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